Bold stories,
Real Impact.

WHO WE ARE

Some of the most important voices in our communities are often the least heard.

People with lived experience. Social entrepreneurs. Changemakers tackling complex social issues every day.

Challenge The Label exists to change that.

Founded by serial social entrepreneur Carla Raynes, Challenge The Label helps amplify stories that deserve greater visibility and recognition. We believe stories have the power to challenge assumptions, inspire action and create lasting social impact.

Whether through speaking, media, podcasts, video projects or capacity building, our focus remains the same: supporting people to tell stories that matter.

our why

Elevate

We exist to elevate lived-experience leaders and social entrepreneurs through influence, capacity building and social change.

Amplify

We amplify lived-experience voices through paid speaking opportunities and coaching that sparks transformation.

lead

We imagine a world where lived-experience wisdom leads, inspires and drives social change.

Speakers

Creating conversations that connect, challenge and inspire.

Audio & Video Projects

Developing video and audio content and storytelling initiatives that elevate important voices and create impact.

Capacity Building

Supporting social impact leaders and lived experience advocates to strengthen their confidence, visibility and storytelling skills.

PR

Creating opportunities to elevate social impact leaders through storytelling and securing media wins.