Elevating The Lioness Den
When we first started working with the founders of The Lioness Den, they had never engaged with PR or shared their story publicly.
As single mothers raising their children in community, they had a powerful story and a vision to support other women through their social enterprise, Lioness Loans Co.
Challenge The Label helped shape their story, build their confidence and prepare them for media opportunities.
Over six months, they secured coverage across podcasts, television, radio and print media in Australia, the United States and the United Kingdom, including ABC and Channel 7's The Morning Show.
Their story challenged perceptions of single motherhood while raising awareness of innovative pathways to community and home ownership.
The Lioness Den origin story featured on ABC.
The Lioness Den Founder Jenna Wilson and flatmate Cil discuss shared living on The Morning Show
Embedding Lived Experience Voices with A Home For All Foundation
Challenge The Label partnered with A Home For All Foundation and REA Group during the foundation's first year to ensure lived experience voices were at the heart of their homelessness campaign.
We curated and supported four individuals with diverse experiences of homelessness, working alongside them to build confidence, shape their stories and develop authentic speaker scripts grounded in their own words and experiences.
Our role also included sourcing and supporting speakers for panel discussions and events, ensuring lived experience was meaningfully represented across the campaign.
By placing lived experience voices at the centre of the conversation, the campaign helped create deeper understanding of homelessness while highlighting the importance of listening to those most impacted by the issue.
The Home for All Foundation’s Campaign raised over $1M for causes that support women impacted by family violence and homelessness.
Challenge The Label speakers spoke on panels during the campaign at the REA Ready conference and other events.
Home For All: Lived Experiences